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Insights on the Augmented Analytics Global Market to 2027 - by Component, Deployment Mode, Organization Size, Industry Vertical and Region -

PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.
January 11, 2023 GMT

DUBLIN--(BUSINESS WIRE)--Jan 11, 2023--

The “Augmented Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” report has been added to’s offering.

The global augmented analytics market size reached US$ 8.27 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 32.64 Billion by 2027, exhibiting a CAGR of 25.71% during 2021-2027.

Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Augmented analytics refers to the integration of enabling technologies, such as machine learning (ML) and artificial intelligence (AI), to assist with data preparation and insight generation and explanation. It helps understand the way people explore and analyze data in analytics and business intelligence (BI) platforms.


It also supports expert and citizen data scientists by automating different aspects of data science, ML, and AI model development, management, and deployment. Nowadays, business users and executives are relying on augmented analytics to obtain value from their datasets quickly without the requirement of deep technical skills or expertise in working with the data.

Due to the global expansion of businesses, organizations are focusing on adopting advanced technologies to digitally transform their processes. As this leads to the generation of modern data, which is complex and difficult to understand and interpret, there is a rise in the demand for augmented analytics to easily find relevant data and quickly uncover insights. Moreover, marketing and communications agencies are using the analytics to explore the effectiveness of ad campaigns and discover variables hidden in the data.

Additionally, travel and hospitality organizations rely on augmented analytics for finding the optimal, personalized offers to upsell or cross-sell customers. This, in confluence with growth in the hospitality sector driven by the efforts undertaken by governments of numerous countries to promote travel and tourism in their countries, is contributing to the growth of the market.


Besides this, augmented analytics is gaining traction in areas like patient care, training, operations, and drug research of the healthcare industry. Furthermore, the increasing focus on enhancing staff coordination for improving patient care quality is anticipated to drive the market.

Companies Mentioned

  • Domo Inc.
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • QlikTech International AB
  • Salesforce Inc.
  • SAP SE
  • Sisense Inc.
  • ThoughtSpot Inc.
  • TIBCO Software Inc.
  • Yellowfin International Pty Ltd (Idera Inc.).

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global augmented analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment mode, organization size and industry vertical.


Breakup by Component:

  • Software
  • Services

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

Breakup by Organization Size:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Breakup by Industry Vertical:

  • BFSI
  • Retail
  • Healthcare and Life Sciences
  • Telecom and IT
  • Manufacturing
  • Government
  • Transportation and Logistics
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Key Questions Answered in This Report:

  • How has the global augmented analytics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global augmented analytics market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the industry vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global augmented analytics market and who are the key players?
  • What is the degree of competition in the industry?


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SOURCE: Research and Markets

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PUB: 01/11/2023 09:09 AM/DISC: 01/11/2023 09:09 AM