Playmaker Named One of the Best Employers in Sports by Front Office Sports
Playmaker, a leading social media sports and entertainment content platform, was included on Front Office Sports’ 2022 Best Employers in Sports list. The list recognizes companies across the sports industry who exhibit strong leadership, as well as a commitment to diversity and inclusion, employee wellbeing and philanthropy. Playmaker became the first social media-based content platform to receive the honor since TwitterSports was included on the inaugural list in 2019.
Despite a series of market challenges brought on throughout 2022, Playmaker’s year was highlighted by strong growth across several key areas of the business. The rising sports media platform saw a 300% jump in year-over-year revenue anchored by significant growth across its 30 social media channels, reaching more than 18 million followers and gaining new strategic partnerships with companies such as Pepsi, PointsBet and No House Advantage. Playmaker supported its financial growth by investing in people — specifically operational, marketing and financial employees — as well as new popular and emerging content creators such as Adam Garfield, Cam Smith and Nyrie Iskandarian. This expansion of talent brought Playmaker’s headcount from 12 to 60 in 2022 – a 400% increase.
“Putting our team in a position to both have a great time and thrive professionally has been a priority of Playmaker’s since our inception in 2018,” said Playmaker CEO Brandon Harris. “Empowering employee innovation, creativity and freedom enabled us to post our most successful year to date. The value in this type of constructive work environment is underscored not only by positive results, but also our staggering employee retention rate of 95%. We’re looking forward to capitalizing on the momentum we’ve created for ourselves and providing a new perspective on how sports fans engage with content in the future.”
Front Office Sports established its annual list in an effort to recognize premier organizations across the burgeoning sports industry that are doing the best for their employees. Winners are selected following an application process analyzing employee sentiment in response to a set of open-ended questions designed to uncover how employees truly feel about their employer.
Notable previous winners of the Front Office Sports Best Employers in Sports Award include: the Denver Broncos, Charlotte Hornets, LaLiga, Opendorse and Tipico, among others.
Founded in 2018, Playmaker is a new-age media, talent & merchandise company. The company currently influences more than 18 million followers across its social media, 50+ athletes under management and more than 20 original shows on Snap Discover. In addition to its flagship sports content, Playmaker operates independent branded verticals including betting, entertainment, basketball and esports. For more information, please visit Playmaker’s official website.
HPL Digital Sport for Playmaker
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