ATLANTA--(BUSINESS WIRE)--Jan 10, 2023--

Cognira, a leading provider of AI-driven promotion management solutions, is pleased to announce it has been recognized as a representative vendor in the 2022 Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications - Long Lifecycle for its AI Promotion solution.

The Gartner Market Guide mentions Cognira in the list of 27 Representative Vendors for their AI Promotion solution. Within the market guide, Gartner mentions that Suppliers and Retailers need an environment to grow collaboration (evaluate, optimize and collaborate). Gartner states, “Retailers and consumer packaged goods (CPG) organizations must look to digitize these processes, moving away from custom-made Microsoft Excel models toward workflow-based and AI-powered solutions.”

Cognira’s PromoAI solution empowers retailers to effectively and efficiently plan, forecast, optimize, and analyze promotions. Its solution facilitates collaboration across merchandising and marketing organizations within the retail business. This includes supporting in-store discounts and weekly circulars as well as online advertisements and customer-targeted offers – all informed by AI to maximize efficiency and ROI. Additionally, Cognira’s PromoAI solution enables collaboration on promotional funding across the retailer and its vendors.

“We are pleased to have been included in the Gartner Market Guide for Retail Unified Price, Promotion, and Markdown Optimization Applications – Long Life Cycle,” said Dr. Hatem Sellami, Cognira’s Founder and CEO. “Our PromoAI solution is uniquely redefining retail promotion management by supporting the entire end-to-end collaborative planning process in a single tool. We believe that this is a game-changer for the retail industry and we are proud to be in this space.”

The full Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications is available to Gartner subscribers.

GARTNER is the registered trademark and service mark of Gartner Inc., and/or itsaffiliates in the U.S. and/or internationally and has been used herein with permission. Allrights reserved. Gartner does not endorse any vendor, product or service depicted in itsresearch publications, and does not advise technology users to select only those vendorswith the highest ratings or other designation. Gartner research publications consist of theopinions of Gartner’s research organization and should not be construed as statementsof fact. Gartner disclaims all warranties, expressed or implied, with respect to thisresearch, including any warranties of merchantability or fitness for a particular purpose.

About Cognira

Cognira is the leading AI-driven promotion management solutions provider for retailers. Cognira is passionate about helping retailers unlock valuable, transformative business insights from their data.

For additional information, check out our website at cognira.com or contact us.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230110005243/en/

CONTACT: Jasmine Black

jasmine.black@cognira.com

KEYWORD: UNITED STATES NORTH AMERICA GEORGIA

INDUSTRY KEYWORD: FOOD/BEVERAGE FASHION RETAIL SOFTWARE CONVENIENCE STORE ARTIFICIAL INTELLIGENCE NETWORKS SUPPLY CHAIN MANAGEMENT INTERNET ONLINE RETAIL DISCOUNT/VARIETY DATA MANAGEMENT DEPARTMENT STORES TECHNOLOGY RESTAURANT/BAR OTHER RETAIL SUPERMARKET SPECIALTY

SOURCE: Cognira

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PUB: 01/10/2023 10:00 AM/DISC: 01/10/2023 10:01 AM

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