Press release content from Business Wire. The AP news staff was not involved in its creation.

Manual Toothbrush Market Size, Share & Trends Analysis Report 2022 - Global Forecast to 2030 -

PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.
January 11, 2023 GMT

DUBLIN--(BUSINESS WIRE)--Jan 11, 2023--

The “Manual Toothbrush Market Size, Share & Trends Analysis Report by Type (Ultra-soft, Medium Soft, Hard), by End-user (Individual, Dental Clinics/Offices), by Distribution Channel, by Region, and Segment Forecasts, 2022-2030” report has been added to’s offering.

The global manual toothbrush market size is expected to reach USD 10.25 billion by 2030, expanding at a CAGR of 7.5% from 2022 to 2030

The market is largely driven by factors such as improving oral hygiene awareness among people and the rising need to reduce the incidence of oral complications.

The promotion of manual toothbrushes by manufacturers through various innovative marketing techniques is another driving factor for the market. Roping in well-certified dentists for branding; extensive distribution networks in urban and rural markets for better availability; tie-ups with sales personnel and distributors; advertisement campaigns through digital, print, and visual media in magazines, newspapers, on hoardings, through radio, television channels, billboards; and competitive pricing are some of the major marketing strategies players adopt to stay ahead in this highly competitive market.

Rising product innovation is also driving the market. Improvements in the size and quality of the bristles, product design catering to different age groups, changes in the structure and shape of the head, increased flexibility, and improvement in angled handles are some of the major modifications made by key manufacturers.

Additionally, the popularity of toothbrushes made from plant-based and biodegradable materials such as bamboo and corn starch is also rising as an increasing number of consumers get influenced by sustainability and eco-friendly trends in the consumer goods market.

Medium soft toothbrush emerged as the largest segment and accounted for a share of over 45.0% in 2021. This segment is expected to be dominant during the forecast period. The ultra-soft segment is expected to expand at a CAGR of 7.3% from 2022 to 2030.

As rigorous teeth brushing can cause gum disease, many periodontists recommend using toothbrushes with medium or soft nylon bristles because they cause less epithelial stress. Ultra-soft toothbrushes have bristles that are mild enough to preserve the gums when brushing and flexible enough to fully clean the teeth without exerting excessive pressure.

Manual Toothbrush Market Report Highlights

  • The medium soft toothbrush segment accounted for the largest share in 2021. The product growth is attributed to growing product recommendations by dentists due to their effectiveness. Medium-soft bristles in toothbrushes are more effective in comparison with ultra-soft bristles
  • In terms of end-user, the individual segment emerged as the largest category in 2021. This segment is expected to dominate the market throughout the forecast period due to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay among adults. According to a survey conducted by the National Hospital of Odonto-Stomatology in 2017, close to 90% of people in the country have witnessed some form of dental problems
  • In 2021, Asia Pacific held the largest share. The region also emerged as the most lucrative market for manual toothbrushes and is expected to retain its dominance throughout the forecast period. Asia Pacific is expanding rapidly owing to lucrative opportunities and a growing consumer base in the region. The region comprises about half of the world’s population with a constantly increasing number of adults and children, who are focusing on practicing personal hygiene including oral care

Company Profiles

  • Procter & Gamble
  • Colgate-Palmolive Company
  • Unilever
  • GlaxoSmithKline plc
  • Curaden AG
  • Nimbus Dental
  • Perfect Group Corp.
  • Boie Usa
  • Dr. Collins
  • Kaneda Keitei

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Type Outlook

2.3. End-user Outlook

2.4. Distribution Channel Outlook

2.5. Regional Outlook

2.6. Competitive Insights

Chapter 3. Manual Toothbrush Market Variables, Trends & Scope

3.1. Market Introduction

3.2. Penetration & Growth Prospect Mapping

3.3. Impact of COVID-19 On the Manual Toothbrush Market

3.4. Industry Value Chain Analysis

3.4.1. Sales/Retail Channel Analysis

3.4.2. Profit Margin Analysis

3.5. Market Dynamics

3.5.1. Market Driver Analysis

3.5.2. Market Restraint Analysis

3.5.3. Industry Challenges

3.5.4. Industry Opportunities

3.6. Business Environment Analysis

3.6.1. Industry Analysis - Porter’s Supplier Power Buyer Power Substitution Threat Threat from New Entrant Competitive Rivalry

3.7. Roadmap Of Manual Toothbrush Market

3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Manual Toothbrush Market: Type Estimates & Trend Analysis

5.1. Type Movement Analysis & Market Share, 2021 & 2030

5.2. Ultra-Soft

5.2.1. Ultra-Soft market estimates and forecast 2017 - 2030 (USD Million)

5.3. Medium Soft

5.4. Hard

Chapter 6. Manual Toothbrush Market: End-user Estimates & Trend Analysis

6.1. End-user Movement Analysis & Market Share, 2021 & 2030

6.2. Individuals

6.2.1. Adults Market estimates and forecast for adult 2017 - 2030 (USD Million)

6.2.2. Children

6.3. Dental Clinics/Offices

Chapter 7. Manual Toothbrush Market: Distribution Channel Estimates & Trend Analysis

7.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030

7.2. Online

7.2.1. Manual toothbrush market estimates and forecast through online distribution channel, 2017 - 2030 (USD Million)

7.3. Offline

Chapter 8. Manual Toothbrush Market: Regional Estimates & Trend Analysis

8.1. Regional Movement Analysis & Market Share, 2021 & 2030

Chapter 9. Competitive Analysis

9.1. Key global players, recent developments & their impact on the industry

9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)

9.3. Vendor Landscape

9.3.1. Key company market share analysis, 2021

For more information about this report visit

About is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

View source version on


Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470

For U.S./ CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900



SOURCE: Research and Markets

Copyright Business Wire 2023.

PUB: 01/11/2023 09:21 AM/DISC: 01/11/2023 09:22 AM