Power Digital Brings on Michael Murray as Chief Product Officer to Lead Innovation for Technology Platform, nova
Power Digital, the leading tech-enabled growth marketing firm that ignites revenue and brand recognition for companies around the world, today announced that Michael Murray has joined the team as Chief Product Officer. In his role, Murray will spearhead the innovation and productization of nova, Power Digital’s proprietary technology that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans.
nova’s business forecasting feature and corresponding roadmap highlight what’s working, what isn’t, and define where marketing dollars will be most effective in driving growth. With over 85 million data points analyzed from executing successful marketing and growth initiatives for over 10 years, nova is the convergence of a seasoned C-suite, providing brands with scalable and responsive marketing strategies. The nova team boasts 30 full-time product engineers and data scientists.
“Many martech companies excel with incredible technology, while service providers are successful because of their talent,” said Murray. “It’s rare to see both intersect the way it does at Power Digital. That’s why I joined the team.”
Murray is an established leader in data-powered business solutions with over 30 years of product management, data strategy, innovation and leadership experience. Most recently, Murray served as President of Data Products and Chief Product Officer at Wunderman Thompson Data after working as Chief Executive Officer at ItemMaster (now Syndigo). Before this, Murray’s previous roles included Chief Product Officer at Catalina USA, Chief Marketing Officer at Sears Stores, Chief Marketing Officer at Fishbowl Inc., various leadership roles at AOL and founding General Manager of Targetbase. Murray has worked with an impressive roster of global brands, including Procter & Gamble, Coca-Cola, Instacart, Amazon, Walmart, Uber, Burger King, Walgreens and many more.
“More than ever, brands want to maximize the profit from their marketing investments, yet measurement is getting more complex by the day, ” said Jeff Mason, President at Power Digital. “With Michael at the helm, our team and clients will be able to run and measure data-informed marketing strategies that grow businesses sustainably.”
About Power Digital
Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world.
At the heart is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at PowerDigital.com.
Christine Göös, Director of Brand & Communications
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