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“Nobody Cares About the Metaverse (Unless It’s a Game)” New Report From BlueLabel Reveals

PRESS RELEASE: Paid content from Globe Newswire
Press release content from Globe Newswire. The AP news staff was not involved in its creation.
January 10, 2023 GMT

NEW YORK, Jan. 10, 2023 (GLOBE NEWSWIRE) -- Ignoring cues from the general population, tech evangelists have praised the benefits of “the metaverse” for one and all; however, a new study from BlueLabel shows most people don’t actually care.

The study surveyed 1008 people, collecting data from those between ages 18 and 84, and revealed respondent usage among 19 of the most popular metaverses today. It also examines the motivation for using the metaverse (i.e., for enjoyment and to earn income) as well as respondent spending and earnings.

Conducted during early December 2022, reveals the following data:

  • Just over half of all respondents (52%) reported that they do not engage with the metaverse in any fashion.
  • Metaverse use is widely distributed among the 19 platforms included in the survey, with Minecraft being the most popular (17%), followed by Fortnite (10%), and Roblox (8%) decisively in 3rd place.
  • Just 1.5% of respondents reported using HorizonWorld, Meta’s own metaverse platform.
  • All respondents’ earnings average $1548, but the median and mode are each $0.


Follow the link here to view the complete study:

About BlueLabel

BlueLabel is an award-winning, remote-first team of 120 strategists, designers, and developers, operating around the globe.

Partnering with Fortune 500 companies and funded startups that want to grow, BlueLabel designs and develops digital products that transform businesses.

Contact Information:
Matteo Gasparello
Director, Marketing

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