OAKLAND, Calif.--(BUSINESS WIRE)--Dec 19, 2022--

Keys Soulcare, a new vibe in beauty centered around caring for your whole self – body, mind and spirit, created by Alicia Keys with board-certified leading dermatologist Dr. Renée Snyder, continues to advance the connection between skin + soul with the launch of Truly Becoming Multi-Benefit Peptide Serum. A clinically proven serum that plumps, hydrates and visibly reduces fine lines and wrinkles with a poly-peptide complex and marine bamboo. Clinical results speak for themselves as 97 percent of subjects experienced an instant improvement in the appearance of fine lines and wrinkles*, while 98 percent saw an increase in skin hydration immediately* and 100 percent experienced an improvement in the appearance of fine lines and wrinkles in just seven days*. “We’re gratified that the transformations experienced by users of Truly Becoming Multi-Benefit Peptide Serum are so profound,” says Dr. Renée Snyder.

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Keys Soulcare continues to advance the connection between skin + soul with the launch of clinical proven Truly Becoming Multi-Benefit Peptide Serum. (Photo: Business Wire)

Like all Keys Soulcare offerings, Truly Becoming Multi-Benefit Peptide Serum features an affirmation on its packaging, written by Alicia herself. For this offering it reads, “I rise above,” which Alicia has said, “is a little reminder that you can do anything...and you really can. Once you believe in your greatness, there’s nothing that can stop you!”

“Everything Alicia does, every act of creation, radiates around the idea of caring for the part of you that you can’t see but you can feel,” says Kory Marchisotto, President, Keys Soulcare. “Alicia wanted to create this new offering – that is both efficacious and soulful – to reach you on a deeper level. It allows you to create a space for yourself in the few seconds that you have each morning or evening to ‘truly becoming’ your best self.”

SKIN-NOURISHING INGREDIENTS 
Truly Becoming Multi-Benefit Peptide Serum was mindfully formulated with key ingredients sourced to plump, hydrate and rejuvenate the skin. The formula includes:

• Poly-Peptide Complex, a potent amino acid formulation that helps to visibly firm and improve skin tone.
• Marine Bamboo, a highly effective seaweed extract that helps reduce the appearance of fine lines.
• Multi-Weight Hyaluronic Acid, a powerful hydrator in high and low molecular weights that helps keep skin hydrated for a plump, smooth look.

Truly Becoming Multi-Benefit Peptide Serum is dermatologist-developed, clean, vegan, cruelty-free, non-comedogenic and fragrance-free.

SOUL-NURTURING RITUAL 
“Truly Becoming Multi-Benefit Peptide Serum is such a powerful offering to include in your daily ritual,” says Alicia. “My own ritual for this serum begins by washing the day off with Golden Cleanser or Nourishing Cleansing Balm. Then, I love to spray the beautiful Reviving Aura Mist and follow it with this serum. Sometimes I’ll use the Obsidian Facial Roller to really help stimulate my skin. I then complete the ritual with Rich Skin Transformation Cream, and my skin really does feel nourished, refined, softer, and smoother. And so does my soul.”

Retailing for $38, Truly Becoming Multi-Benefit Peptide Serum is available at keyssoulcare.com. It will be available at Ulta Beauty stores and ulta.com on December 26, 2022. Internationally, it will be available at Douglas on January 2, 2023 and at Sephora Canada beginning January 23, 2023.

* Based on clinical results

About Keys Soulcare: 
Keys Soulcare is a lifestyle beauty brand created by artist, producer, entrepreneur, and New York Times best-selling author Alicia Keys. Born of Alicia’s personal skincare journey and her passion for bringing light into the world, the brand vision is more than skin deep. With an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, clean, and cruelty-free product offerings, Keys Soulcare aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action. The brand is available online and through exclusive retail partnerships. Learn more by visiting www.keyssoulcare.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20221219005084/en/

CONTACT: Media Contacts:

Keys Soulcare Corporate Communications

Melinda Fried

mfried@elfbeauty.comBusiness Media Inquiries:

Rachel Sharpe

elf@5wpr.comConsumer Media Inquiries:

Danielle Marmel

Danielle@weareshadow.comAlicia Keys Inquiries:

Kristen Foster

Krisen.Foster@fullcov.comErica Gerard

Erica.Gerard@fullcov.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ONLINE RETAIL COSMETICS ENTERTAINMENT RETAIL CONSUMER WOMEN CELEBRITY

SOURCE: Keys Soulcare

Copyright Business Wire 2022.

PUB: 12/19/2022 09:00 AM/DISC: 12/19/2022 09:02 AM

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