Press release content from News Direct Corporation. The AP news staff was not involved in its creation.

Spiceology Launches Fan-Favorite Smoky Honey Habanero Blend in Costco

PRESS RELEASE: Paid content from News Direct Corporation
Press release content from News Direct Corporation. The AP news staff was not involved in its creation.
January 4, 2023 GMT
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--News Direct--

Spiceology, the fastest growing spice company in America, announced this week that its fan-favorite blend, Smoky Honey Habanero, has hit the shelves of Costco stores across the Pacific Northwest, including in Washington, Oregon, Idaho, Utah and Montana. The blend is now available in a Costco-exclusive size and packaging.

Spiceology is best known by home cooks and chefs across the nation for its high-quality spice blends and never-before-tasted flavors. And while Spiceology’s Signature Blend line-up consists of 24 unique and innovative blends, Smoky Honey Habanero was the brand’s first-ever blend, created by founder Pete Taylor 10 years ago. It remains a bestseller, holding a special place in the heart of Spiceology and its community.

“Smoky Honey Habanero is where it all began for us,” said Darby McLean, President of Spiceology. “We are incredibly proud to have what was our first-ever blend be the product that brought us from the early days at the farmers market to now hitting the shelves of Costco. As we approach our 10-year anniversary, we are proud and excited to get this blend into the hands of even more people who share the same passions as we do - delicious meals and the joy of experimenting with flavor.”

Spiceology was founded in 2013 by executive chef Pete Taylor and food blogger Heather Scholten. When patrons asked Taylor for his Smoky Honey Habanero Chicken recipe, he happily shared it. The only issue? People had no idea where to get the recipe’s specialty ingredients, like habanero powder. Ever since, Spiceology has been on a mission to bring high-quality ingredients and innovative flavor profiles to kitchens everywhere.

“Looking back on the last 10 years - it’s been quite the ride,” said Pete Taylor, Founder of Spiceology. “We saw an opportunity to help people get creative in the kitchen and to bring a bit of fun to the spice industry. We were using ingredients like dehydrated bleu cheese, we were mixing raspberry powder with chiles and putting real pineapple in our teriyaki blend - we were giving everyone access to ingredients and flavor combinations that were thought to only be found in restaurant kitchens. Landing our first-ever product in Costco, we know our vision was worth it.”

Spiceology is chef-owned and -operated and is designed for chefs, home cooks and everyone in between.

For additional information about Spiceology, visit or and follow @spiceology.


Founded in 2013, Spiceology is the fastest-growing privately owned spice company in America, who set out on a mission from day one to eliminate dull flavor. The chef-owned and operated, one-stop spice shop offers innovative signature blends and over 300 fresh small-batch ground spices, herbs, chiles, salts, confections, fruit and vegetable powders, and modernist cooking ingredients. By bringing both staple and unique flavor to leading restaurants and directly to your home kitchen, Spiceology aims to change how its community adds flavor to their food, for good. The brand is sold direct to consumers and chefs across the U.S. and Canada, with customers as far-reaching as Australia and Dubai. For more information or to place an order, visit,, or follow us on Facebook and Instagram.

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