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Action Target Unveils Updates and New Products at SHOT Show 2023

PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.
January 5, 2023 GMT

PROVO, Utah--(BUSINESS WIRE)--Jan 5, 2023--

Action Target Inc., the leading global expert on modern live-fire shooting ranges, will showcase new and revolutionary shooting range technology, products, and services at NSSF’s annual Shooting, Hunting, Outdoor, Trade Show (SHOT Show) in Las Vegas from January 17 th -20 th, 2023. Visit Action Target at booth #12816 for live, hands-on demonstrations and the latest in shooting range technology.

Action Target provides an all-inclusive end-to-end solution for shooting range facilities in commercial, law enforcement, educational, and military markets worldwide. Action Target innovates range solutions that guarantee success and simplify the process for customers who are planning to build, expand, or improve their shooting range facility.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new products and solutions at SHOT Show this year,” said Mike Birch, CEO at Action Target. “Part of Action Target’s mission is to ‘build the safest and most advanced shooting ranges possible,’ and the products and services we’re displaying this year show our intent to meet that mission.”


SmartRange AXIS™New Features

Action Target continues its commitment of expanding its capabilities of SmartRange AXIS™, the industry’s most powerful and complete range management system. SmartRange Axis puts complete range control at the fingertips of a range manager. Our user-friendly interface gives unparalleled control over lane management, target systems, ventilation (HVAC), pre-programmed and advanced drills, a dedicated customer support team, and multiple options for target integration. Smart Range AXIS provides unmatched customer engagement and training value to the range owner.

As part of updates to SmartRange AXIS, Action Target has improved the resolution and live feed capabilities of the integrated target camera on our Genesis and Pilot retrievers, which customers can use to view—in real time—the target on the control screen at any distance, increasing shooting time. Additionally, Smart Range AXIS will now integrate with a larger 15” control screen in each stall, opposed to the 10” control screens used previously, allowing the target camera & control screen features to display concurrently.


While improving the user experience with updates to target visibility, Action Target has also integrated existing target systems to SmartRange AXIS to offer a wider range of training opportunities within the system. These include our fixed and inverted electric turning targets and DRM (dual running man) Pro targets. Range owners who utilize SmartRange AXIS can also manage custom stall LED lights from their master control system, unlocking additional branding and customization opportunities.

Shooting Stalls

Last year, Action Target introduced the Citadel TM shooting stall to its industry-leading shooting stalls lineup. Continuing to improve on our shooting stall offerings, Action Target will feature new brass deflectors, training barricades, and easy lift tables on our Defender stall. The updated brass deflectors come standard with adjustable height, ensuring effective blocking of any spent brass from entering adjacent stalls. The easy lift table allows for easy access for down range servicing of equipment or tactical training. These are a few of the latest developments in Action Target’s mission to “build the safest and most advanced shooting ranges possible.”


Pilot Extreme

New this year to Action Target’s extensive offerings of target retrievers is the Pilot Xtreme—a retriever built for outdoor ranges and training. With electronics rated at IP64, it has been engineered to operate in the most remote locations in the world, allowing for efficient training in places where it may not have been previously feasible. With additional features designed specifically for outdoor use, the Pilot Xtreme creates more accessibility to high-quality training all over the world. Learn more about the Pilot Xtreme by visiting the Action Target booth at this year’s SHOT Show.


Modular Range/s - ARCAS TM

Action Target has built thousands of ranges around the world over the past four decades. Our range products span every environment and meet the needs of the simplest and most advanced training facilities in the world. We continue to innovate range builds with our partnership with CoverSix, the leader in customized modular buildings, to redefine Modular Small Arms Ranges. Together with Action Target, CoverSix with its extensive expertise in custom modular construction, commits its expertise to the next evolution of shooting range technology with three configurations of the ARCAS TM Modular Range platform, to meet the industry’s needs.

Recently, Action Target and CoverSix, along with U.S. Air Force, completed the Offutt AFB ARCAS DLX Modular Range in Omaha, Nebraska. This first-of-its-kind, purpose built, MODULAR, live-fire range has been functioned tested and has been deployed to the Air Force. This range makes up the first ever 14 lane UFC compliant modular military range and houses an elevated viewing/control room, an integrated ventilation system, 14 shooting lanes at a 25-yard shooting distance and first-of-its-kind, open interior structure, with no structural support columns down range, allowing cross lane and tactical shooting. A monumental moment in the history of range builds, the Offutt AFB range is engineered to look and operate like any other permanent structure facility, while gaining the benefits of a modular platform that can be redeployed to a new location when necessary.


Simulation Training Powered by VirTra TM

Action Target continues to strengthen our partnership with VirTra Inc. to provide the necessary simulation training solutions often required as part of our customers training facilities. This agreement facilitates the combining of expertise from both companies, allowing for an assortment of Action Target’s indoor/outdoor live shooting ranges and VirTra’s TM simulation training and curriculum. Action Target is excited to team up with this global provider of judgmental use-of-force training simulators, firearms training simulators and driving simulators for the law enforcement, military, educational and commercial markets. The company’s patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship, and related training that mimics real-world situations.

Action Target Range Services

Operating a shooting range can be extremely demanding and we are aware of the unique challenges that come with range ownership. Action Target has spent decades developing products and services that simplify the process for range owners with a full end-to-end service solution. When it comes to maintaining a range, your dedicated Action Target Territory Manager is structured to provide industry-leading support and preventative maintenance to keep your range running at peak performance. We offer the most efficient, comprehensive, and convenient services available. Our new proprietary equipment and processes ensure minimal range downtime and with our competitive and transparent pricing, you maintain control of your services value. Action Target can streamline your range needs giving you more time to focus on building your business. From scheduled maintenance visit discounts, improved rubber berm trap cleanings times, managing metals recycling and OSHA and EPA compliance documentation, Action Target’s services maximize your operational value and so much more.

About Action Target Inc.

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stall, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXIS TM range control system and 3-year warranty on key products. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at

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SOURCE: Action Target Inc.

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PUB: 01/05/2023 02:00 PM/DISC: 01/05/2023 02:00 PM