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The European SVOD (Subscription Video on Demand) Industry is Expected t o Reach $19.92 Billion in 2026 -

PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.
January 4, 2023 GMT

DUBLIN--(BUSINESS WIRE)--Jan 4, 2023--

The “Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)” report has been added to’s offering.

The European SVOD market is expected to record a value of US$19.92 billion in 2026, rising at a CAGR of 10.84%, for the period spanning 2022-2026.

Companies Mentioned

  •, Inc. (Prime Video)
  • Apple Inc. (Apple TV+)
  • DAZN Group (DAZN)
  • Netflix Inc.
  • The Walt Disney Company (Disney+)
  • Warner Media (HBO MAX)

The factors such as growth in video streaming, rising use of social media, upsurge in tablet users and rapid urbanization would drive the growth of the market.

However, the market growth would be challenged by presence of numerable OTT platforms, challenge of content piracy and problems associated with customer retention. A few notable trends may include rising adoption of artificial intelligence, reducing cost of connectivity and rising role of cloud services.


In 2021, the SVOD industry in Europe has witnessed a remarkable surge, with the increase in the number of subscribers. The free trial proposition during the pandemic has represented a major incentive to familiarize with the SVOD services. As a result, on-demand services have experienced greater popularity, extending their influence on all Western Europe households, reaching the mass market in many countries.

Based on country, the U.K. had the fastest growing market in Europe and would continue to dominate in coming years, due to the presence of a vast population that supports online video streaming services. Companies in the SVOD space would enable better delivery of video streaming services; helping to drive OTT video services adoption across the region. Further, competition among streaming services providers would also ramp up as more services become available to consumers in Europe.

Scope of the Report

  • The report provides a comprehensive analysis of the Europe SVOD (Subscription Video on Demand) market.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth
  • The competitive landscape of the market, along with the company profiles of leading players (, Inc., Apple Inc., The Walt Disney Company, Netflix Inc., Warner Media and DAZN Group) are also presented in detail.


Key Topics Covered:

1. Overview

2. Impact of COVID-19

2.1 Growth in Work From Home (WFH) Population

2.2 Increase in Over-the-Top (OTT) Video Subscription

2.3 Surge in Internet Users

2.4 Digital Release of Theatrical Movies

3. Europe Market Analysis

3.1 Europe SVOD Market by Value

3.2 Europe SVOD Market Forecast by Value

3.3 Europe SVOD Market by Country

3.3.1 The U.K. SVOD Market by Value

3.3.2 The U.K. SVOD Market Forecast by Value

3.3.3 Germany SVOD Market by Value

3.3.4 Germany SVOD Market Forecast by Value

3.3.5 France SVOD Market by Value

3.3.6 France SVOD Market Forecast by Value

3.3.7 Sweden SVOD Market by Value

3.3.8 Sweden SVOD Market Forecast by Value

3.3.9 Italy SVOD Market by Value


3.3.10 Italy SVOD Market Forecast by Value

3.3.11 Rest of Europe SVOD Market by Value

3.3.12 Rest of Europe SVOD Market Forecast by Value

4. Market Dynamics

4.1 Growth Drivers

4.1.1 Growth in Video Streaming

4.1.2 Rising Use of Social Media

4.1.3 Upsurge in Tablet Users

4.1.4 Rapid Urbanization

4.2 Key Trends

4.2.1 Rising Adoption of Artificial Intelligence

4.2.2 Declining Cost of Connectivity

4.2.3 Rising Role of Cloud Services

4.3 Challenges

4.3.1 Presence of Numerable OTT Platforms

4.3.2 Challenge of Content Piracy

4.3.3 Problem Associated with Customer Retention

5. Competitive Landscape

5.1 Europe Market

5.1.1 Europe SVOD Market Share by Company

5.1.2 Germany SVOD Market Share by Company

5.1.3 Austria SVOD Market Share by Company

6. Company Profiles

For more information about this report visit

View source version on


Laura Wood, Senior Press Manager


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SOURCE: Research and Markets

Copyright Business Wire 2023.

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