Bluebird Hardwater Creates New ‘Hardwater’ Category in Alcohol Industry: Premium Canned Spirits With Zero Bubbles and Ultra-Purified Water at 4% ABV
JACKSONVILLE BEACH, Fla.--(BUSINESS WIRE)--Jan 5, 2023--
Bluebird Hardwater, the first and only alcohol company to combine premium spirits with ultra-purified water at an ABV (alcohol by volume) of just 4%, today announced the launch of its trio of alcoholic beverages, ultimately carving out an entirely new category within the saturated industry – ‘hardwater.’
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Bluebird Hardwater (Photo: Business Wire)
Containing two simple quality ingredients – unmistakably premium spirits and ultra-purified still water – the company is launching in the following varieties:
- VODKA + WATER: Made with a clear, smooth 10x distilled vodka, VODKA + WATER is a bright pour that highlights the clean taste of vodka without any of the typical burn.
- TEQUILA + WATER: Crafted with a Mexican Blanco tequila made from agave, TEQUILA + WATER is a crisp drink that’s smooth start-to-finish.
- WHISKEY + WATER: Mixed with a sweet, warm aged whiskey, WHISKEY + WATER tastes like the perfect last sip of whiskey on the rocks.
At 78 calories per 12-ounce serving, which is the lowest calorie count in the industry, each can of Bluebird Hardwater only contains two ingredients, stripping the carbonation, preservatives, sugars, fake flavors, and artificial sweeteners that typically accompany alcohol beverages. Bluebird Hardwater sources the highest quality water and distilled spirits, pairing them perfectly for a balanced experience.
“What began as a personal quest to find an alcoholic option that resonated with an active lifestyle has evolved into a brand new, clean solution for adults who want to imbibe without feeling weighed down by the extra bubbles, sugar, and additives that are associated with alcohol beverages,” said CEO and founder, Will Blum.
Partnering with an industry-leading network of distributors including the Anheuser Busch network in Florida and Empire in New York, Bluebird Hardwater will be available for sale at select liquor stores in both markets and online in 23 states.
“After testing hundreds of recipes and consulting with suppliers, our goal became clear – deliver a high-grade, portable low-alc alternative to current market offerings,” said Blum. “Whether you’re at the beach, golf course, campsite or ski lodge, Bluebird Hardwater offers a better pour.”
To learn more about Bluebird Hardwater, please visit https://www.bluebirdhardwater.com/.
ABOUT BLUEBIRD HARDWATER
Bluebird Hardwater is the first and only alcohol company to combine premium spirits with ultra-purified water at an ABV (alcohol by volume) of just 4%. Containing two simple quality ingredients, unmistakably premium spirits and ultra-purified still water, Bluebird Hardwater is offered in three different options including VODKA + WATER, TEQUILA + WATER, and WHISKEY + WATER. Bluebird Hardwater prioritizes a light, clean, and high-quality beverage while ditching the carbonation, preservatives, sugars, and artificial sweeteners ingredients. Bluebird Hardwater is based in Jacksonville Beach, FL.
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KEYWORD: UNITED STATES NORTH AMERICA FLORIDA
INDUSTRY KEYWORD: RETAIL CONSUMER WINE & SPIRITS WOMEN MEN FOOD/BEVERAGE
SOURCE: Bluebird Hardwater
Copyright Business Wire 2023.
PUB: 01/05/2023 09:00 AM/DISC: 01/05/2023 09:01 AM