Hitting a joyful note: Annual Promesa y Esperanza broadcast on TelevisaUnivision raises $4.5 million for St. Jude Children’s Research Hospital
MEMPHIS, Tenn.--(BUSINESS WIRE)--Dec 20, 2022--
For the 26th year, TelevisaUnivision joined St. Jude Children’s Research Hospital® during the annual St. Jude Promesa y Esperanza (Promise and Hope) broadcast fundraiser on December 8-9, raising $4.5 million benefitting the mission of St. Jude.
Coast-to-coast, TelevisaUnivision’s radio and TV partners promoted the campaign and encouraged audiences to support St. Jude by becoming Angeles de Esperanza (Angels of Hope). With a $19 monthly pledge, donors receive an Esta Camiseta Salva Vidas (This Shirt Saves Lives) t-shirt and support the ongoing mission of St. Jude to end childhood cancer and other life-threatening diseases.
“Every year, TelevisaUnivision looks forward to supporting St. Jude and its tireless work,” said Jesus Lara, president TelevisaUnivision, Radio. “Our TV and radio stations across the country come together during Promesa y Esperanza to elevate the St. Jude mission and raise much-needed resources to help the children of St. Jude. This year we were honored to come together with our celebrity friends to raise $4.5 million that will positively impact research and treatment.”
Hispanic artists, influencers, media and celebrities such as Erika Ender, Luis Fonsi, Banda El Recodo, Los Recoditos, Calibre 50, Gerardo Ortiz, Arthur Hanlon, Helen Ochoa and Majo Aguilar participated in the online movement, sharing posts in support of St. Jude while wearing their Esta Camiseta Salva Vidas t-shirts.
Since 1997, Promesa y Esperanza has raised more than $92 million to support St. Jude.
To become an Angel de Esperanza by donating $19 a month, or for more information, visit www.estacamiseta.org or call (800) 998-8432.
St. Jude Children’s Research Hospital ®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children. ® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.
View source version on businesswire.com:https://www.businesswire.com/news/home/20221220005634/en/
KEYWORD: TENNESSEE UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: ENTERTAINMENT HISPANIC GENERAL HEALTH FAMILY PHILANTHROPY ONCOLOGY CONSUMER HOSPITALS FUND RAISING TV AND RADIO CHILDREN HEALTH
SOURCE: St. Jude Children’s Research Hospital
Copyright Business Wire 2022.
PUB: 12/20/2022 12:50 PM/DISC: 12/20/2022 12:50 PM